OpenAI will set up its first office in Seoul and has established an entity in South Korea as demand in the country jumps for its ChatGPT service, the company said on Monday.

OpenAI is making a strategic leap into Asia by opening its first office in Seoul, signalling the growing importance of South Korea in the artificial intelligence landscape. The move comes as the country emerges as one of the top global users of ChatGPT,

OpenAI's chief strategy officer Jason Kwon said South Korea has the highest number of paid ChatGPT subscribers outside the US.