Saatchi & Saatchi India has partnered with Hero MotoCorp to roll out a striking integrated campaign for the Hero Xtreme 250R – a machine that redefines performance and style in the 250cc motorcycle ...

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization ...

Saraswati Agarwal has over 15 years of experience of working with companies like Bloomberg, CNN and ITP Media Group ...

Aayush Ailawadi has joined NDTV as Editor, Tech and AI. With a tech background, trained in intellectual property law and cyber security, he chose to decode systems, structures, and the fine print of ...

Despite DTH’s wide reach and status as an addressable system delivering digital television signals via Ku-band satellites, the revenue trend suggests waning returns. India currently hosts five private ...

Converging the worlds of technology and marketing, the exchange4media group’s much-awaited marquee property, the Pitch CMO Summit 2025, is coming to Bengaluru with a new edition. The upcoming edition ...

Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer journey ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

The federation further warned that lowering the DTH license fee would “deepen the existing imbalances between DTH and Cable ...

Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial Services, and Insurance) brands are increasingly turning to content-driven ...

Srinath Kotamaraju has scaled revenue operations at Mindshare, Yahoo! India, Interactive Avenues, Reprise Digital Indonesia and Hiveminds ...