Saatchi & Saatchi India has partnered with Hero MotoCorp to roll out a striking integrated campaign for the Hero Xtreme 250R – a machine that redefines performance and style in the 250cc motorcycle ...

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization ...

Saraswati Agarwal has over 15 years of experience of working with companies like Bloomberg, CNN and ITP Media Group ...