It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Discover how Babel PR strengthens its future by transitioning to an employee-owned structure, empowering its workforce and ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

BrightEdge’s strength is assurance: it asserts that if you follow the prescriptive prompts, you’ll be safe. Ahrefs answers ...

To learn more about our editorial approach, explore The Direct Message methodology. It’s a scene we’ve seen before. In early 2024, Heinz launched a new ad campaign that was meant to feel bold ...