The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human connection.

Nissan Dubai’s Patrol Path turned storytelling into a lived experience – merging legacy, movement, and community across ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in July 2025.

Agency of the Year Middle East 2025 returns to highlight agencies in seven markets under its Geography Category.

"Leadership is about creating alignment, shaping culture, thinking clearly and building others as you build forward," Hisham ...

National Paints’ Sayegh shares how metro branding is redefining urban engagement and turning daily commutes into powerful ...

Weber Shandwick MENAT's Marnus Nieuwoudt explains how good writing builds reputations, maintains credibility and signals ...