A look at Dale Earnhardt Jr: NASCAR Cup Series driver who had 26 wins before retirement, analyst for TNT, Prime, son of Dale ...

This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Amazon's coverage of the NASCAR Cup Series has drawn criticism from older fans that aren't capable of or aren't able to ...

The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

From driver to viewer, Denny Hamlin saw firsthand how Amazon Prime’s streaming coverage is changing NASCAR broadcasts—and ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per ...