A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital.

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Marketing Awards (Americas) 2025, we caught up with the marketing boss of one of the USA's most loved brands ...

OMD was appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...