New data shows that Gen Z are leading a shift from traditional post-college career paths to trade jobs, and apprenticeships.

The newest group of entrants to the workforce arrives with a healthy fear of AI, and some radically different beliefs about ...

Ivan Vicente, a content creator who shared his “WW3 fit,” sees the viral TikTok trend as a way to broach bigger, weightier ...

Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from ...

Watch as the passionate voices of Gen Z rise up for our planet! 🌍✊ This is more than just a protest; it’s a movement that’s ...

Armed with pop star Kesha’s hit track “Blow” as the soundtrack to their social media silliness, and “#WW3” as their unifying ...

Another popular response to the conflict in the Middle East is a rise of “Monitoring the Situation” memes, which took off this month with people joking that they are staying on the lookout for world ...

Explaining the human psychology behind the trend, she stressed that dark humour is ‘a feature, not a bug’. ‘Terror-Management ...

Gen Z has taken to social media to share their fears — and a heavy dose of misinformation — about the U.S. strikes on Iranian ...

Fears of World War III are spiraling across TikTok, Instagram and X after Israel’s preemptive strike on Iran, triggering a ...

With the ongoing conflict between Israel and Iran and the threat of war in the Middle East, Gen Z are coping in the only way they know how... with humour. Often titled as the "most unserious" ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.