At least two people were injured after a vehicle crashed into a Starbucks in Sacramento's Pocket neighborhood on Tuesday ...

While Gen Z increasingly favors privacy, solo dorm rooms are as rare as a drop in tuition. Kent State has 24 residence halls ...

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

Starbucks posted a job that’s making people’s heads spin, offering up to $136K for someone to travel the world and post about ...

New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.

Titans of the tech industry have taken to social media and other public speaking engagements to reassure Gen-Z, the newest members of the workforce, that AI won’t be detrimental to job availability — ...

Festival organizers take note: failing to cater to Gen Z means overlooking a rapidly growing consumer base with rising ...

The digital fluency, entrepreneurial spirit and values-first mindset of Gen-Z employees are pushing organizations to rethink ...

The kids are stooping to new levels. Gen Z’s latest Big Apple photo op obsession is a Brooklyn stoop made famous on a “Millennial cringe” HBO show – drawing fans from around the world despite the ...

Gen Z has done everything “right” only to enter an economy that doesn’t value young people the way it did even a decade ago. This has led to economic disillusionment, at scale. Gen Z is the first ...

Lightspeed Commerce's survey found 32 percent of Gen Z shoppers were afraid of being judged or 'canceled' for supporting the wrong brands.