Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

Is nothing sacred? After not quite knowing what to do with him for years,KFC has given good ol' Colonel Sanders another innings in a new American campaign from Highdive, showing him and his monstrous ...

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

Colonel Harland Sanders is one of the most recognizable mascots in fast food — a Southern gentleman with a goatee, white suit, and a bucket of legendary fried chicken. But beyond the secret recipe and ...

Colonel Sanders' image has been synonymous with KFC since the first franchise opened more than half a century ago. After founder Harland Sanders died in 1980, it didn't seem like any one person ...