The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

From documentaries that continue to resurface during culturally relevant moments to intellectual property partnerships that ...

MassiveMusic Dubai, the Middle East’s leading sonic identity and music agency ... won gold in the Best Evolution of an Audio Brand category for its work with KSA-based AROYA Cruises at this ...

Based in Slovenia, Adria Mobil designs and builds RVs of all shapes and sizes and for all kinds of budgets under the Adria brand ... the Adria Sonic Supreme, which is like the Adria Supersonic ...

Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards ...

and anchor a brand in memory. Sonic branding, also known as audio or sound branding, is the strategic use of music, voice, tones, or sound effects to reinforce a brand’s message and identity.

While most companies invest heavily in creating their visual identity–logos, typography, and colour palettes–sonic branding is frequently reduced to campaign-specific jingles. However, sonic branding ...

Asian Paints has launched a unique sonic identity designed ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

This sonic branding initiative deepens the emotional ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

Intel created a sonic logo – the famous “Intel Inside” jingle by ... When you see the Intel logo today, you're looking at over 50 years of brand evolution compressed into one clean, modern mark.

Speaking to Spotify’s global head of design and brand, we find out how 2024’s pop summer inspired the sonic look of Wrapped’s 10th anniversary ... This year’s theme is: reinvention and evolution, ...