The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr.

Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory. A new report from the marketing effectiveness consultancy, “ ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Retail media advertisers must look beyond return on ad spend (ROAS) metrics to avoid wasted expenditure and unlock the full potential of this channel, a new study from WARC Media argues.