Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

McDonald's, a QSR, launched a sauce quest across the internet and stores in Australia to increase McNuggets sales and buyers and generate buzz and fame.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

As the pressure grows to sell creative brand-building to the C-suite, understanding how an organisation approaches – and seeks to mitigate – risk could be a big step forward for CMOs . Consistency is ...

Generation-related headlines may be a regular part of our news feeds, but the distinctions between generations are not where marketers should be looking.