Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Branding - French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Marketing Strategy - Marketing is the engine of any enterprise. Yet marketing is often underutilized. We find marketing practitioners frustrated at not being able to make the essential contributions ...

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...