At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...

H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.

Video: We wanted to try and do something different for the 30 year anniversary of the Tiananmen Square Crackdown. So many anniversaries have passed. That day has been analysed in so many different ...

Summary: After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to “News Media ...

RAM measures and records how ads and articles are read and understood - and what impact they have. The system has been developed to meet the Media's need for surveys and market research and is ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

The highly competitive mobile-first South African digital news scene relies on more than intuition for success; it requires data-based decisions and the strategic ...

Distill the lessons learned over the past year in promoting quality content, mobilising audiences to subscribe, and engaging new generations to read, watch, and listen to. We share the stories of ...