The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization ...

SW Network has been awarded the creative mandate for Anytime Fitness India. With this strategic partnership, SW Network will ...

Saraswati Agarwal has over 15 years of experience of working with companies like Bloomberg, CNN and ITP Media Group ...

WPP’s Global CMO and CEO of its bespoke Coca-Cola unit, OpenX, Laurent Ezekiel is stepping down and preparing to join rival ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

From Monster Energy in ‘Death Stranding’ to Mentos in ‘Fortnite,’ brands are evolving beyond ads into immersive gameplay ...

Known for his presence at global events like the Cannes Film Festival and local initiatives as well, Rai was known for ...

Recz has appointed Divya Dixit as its new Chief Executive Officer. In her new role, she will lead the company’s strategic ...

Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer ...

The federation further warned that lowering the DTH license fee would “deepen the existing imbalances between DTH and Cable ...

Saatchi & Saatchi India has partnered with Hero MotoCorp to roll out a striking integrated campaign for the Hero Xtreme 250R – a machine that redefines performance and style in the 250cc motorcycle ...

Aayush Ailawadi has joined NDTV as Editor, Tech and AI. With a tech background, trained in intellectual property law and cyber security, he chose to decode systems, structures, and the fine print of ...