Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

The Safe Network’ is a clear signal that customer security is above all else and the brand will continue to take measures to ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

In a marketplace where customer expectations are sharply rising, the demand for hyper-personalised experiences is at its peak. Nearly 80% of consumers express a preference for more tailored ...

Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

Although 97% of Indian professionals work with data every week, nearly 80% of them experience data anxiety. This anxiety is so severe that almost 45% of professionals go to the extent of avoiding any ...

Nearly 71% of CMOs plan to invest more than $10 million annually in generative AI (GenAI) over the next three years—up from 57% last year. This was revealed in a report titled ‘How CMOs Are Scaling ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...