Texas Tech reportedly invests $55 million to enhance its football program and attract top players, as coach Joey McGuire navigates new financial dynamics.

Get to know the average salary in AUSL, how it compares to previous professional softball leagues, and who owns the all-time highest contract in women’s softball history.

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

Venmo, a leading social payments platform for young adults to manage and move their money, today announced new Big 12 Conference and school-branded card designs for the Venmo Debit Mastercard1.

Venmo announced a partnership with the Big 12 Conference and Texas Tech pitcher NiJaree Canady Tuesday morning, which will ...