NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

NiJaree Canady cruising through another stellar performance in the circle. Four outs away from a 1-0 lead in the 2025 Women's College World Series championship series.

Canady's on-field performance matched her financial success, leading Texas Tech to its first conference title and a Women’s College World Series championship game appearance.

Texas Tech brought in 22 football transfers in what many consider a top national portal class. Most are highly touted players ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Five-star offensive tackle Felix Ojo committed to Texas Tech after signing a historic, seven-figure revenue-share contract ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

With softball on the rise, the Northwoods League looks to offer college players another chance to shine in the summer.

JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are among 14 top women’s college players signing NIL deals with Unrivaled, the ...