The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...