Ana and Mia have joined a rising wave of virtual influencers – ever since Lil Miquela first burst onto Instagram in 2016.

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

South Africa is leading the way in the fight against harmful AI beauty “perfection”. A world-first Chrome extension, ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

Mia Zelu is a beautiful blonde who has captured the eye -- and hearts -- of scores of admirers. Men peppered her social media account with compliments. Some asked her out. Others even proposed. In ...

In the last week as a popular culture moment collided with the juggernaut of AI, creating a digital wildfire, I no longer ...

THEY all look amazing, but    there’s more to these beauties and hunks than meets the AI – as some have been created by ...

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Ben Hopkins, creative director at VCCP’s AI agency Faith, helped launch O2’s scambaiting granny Daisy. Now that an AI ...

Have you heard the name Mia Zelu? She's an influencer that's gone viral after attending Wimbledon. The twist is that Mia doesn't actually exist - she's a bot. Or a "digital storyteller" according to ...

The Post took to the streets to see if both locals and tourists could tell the difference between real beauties and fake bots ...

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...