Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Marketing Awards (Americas) 2025, we caught up with the marketing boss of one of the USA's most loved brands ...

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

OMD was appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a ...

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital.

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.