The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win back customers.

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the ...

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken and makes some menu additions.

As fried chicken wars heat up, KFC invites consumers to try a bucket of free chicken with a $15 online purchase.

Thailand’s popular fast-food chain 5 Star Chicken is taking on KFC, one crispy bite at a time. This video dives into what makes it so beloved across Southeast Asia and whether it holds up to the ...