Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Gwyneth Paltrow has entered the chat.

Paltrow adds, with more than a hint of irony, that Astronomer has “gotten a lot of questions over the last few days” and that she has been enlisted to “answer the most common ones.”