During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

Amazon slashed 50% off the price of this 100-inch Hisense ULED 4K TV in its biggest discount yet, but only for a limited time. Grab it before it's gone.

Shoppers can unlock additional savings through instant discounts on select bank card payments on Amazon Prime Day Sale.

Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.

From the new iPhone 16e to last year’s feature-packed Samsung Galaxy S24 Ultra, the Amazon Prime Day sale 2025 has something for everyone.

Some major retailers raise the online prices of certain goods days or weeks before marking them down in seasonal sales events, the NBC News Price Tracker shows.

Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period to $24.

The latest model of the Amazon Kindle is down to just $84.99 in the Prime Day sale, equaling its November 2024 deal price.