Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as much money as Emma Raducanu.

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Manny Pacquiao grew up in extreme poverty, to the point that he had to drop out of high school to help support his family.

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Caitlin Clark poked fun at Kelsey Plum on Instagram on Sunday, July 20, amid the controversy over Plum's comments about Clark ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Sha'Carri Richardson’s journey from challenges to triumphs showcases her determination and talent, making her a dominant ...