Cristiano Ronaldo is estimated to have reached billionaire status after he signed a two-year contract worth 710 million dollars in June.

It’s the athlete earning capacity rules that have changed US college basketball forever — but is it for the better?

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as ...

Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say ...

Irving may have been referring to how athletes have been targeted in robberies or scams, possibly due to their public salaries. NBA players like Luka Doncic, Mike Conley, DeMar DeRozan and Kentavious ...

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...