"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as much money as Emma Raducanu.

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American ...

Deion Sanders loves headlines, some say that Coach Prime is a natural entertainer with his larger-than-life persona that ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...