News

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that the number has dropped to almost hal ...
These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher ...
Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.
To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
A new study suggests that Google's "AI Overviews" summaries significantly alter search behavior, reducing clicks on links in ...
Google CEO Sundar Pichai on Tuesday revealed that the company’s autonomous security agent, Big Sleep, has for the first time ...
Campaign Middle East on MSN10d

Shifting search strategies in the age of AI

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...
A study from the Pew Research Center found that the appearance of Google's AI-generated summaries at the top of the search ...
Google's AI-generated summaries are slashing traffic to news and information sites, creating a “devastating impact” on their clicks. A new study revealed Google's AI Overviews has triggered an 80% ...
Cloudflare CEO Matthew Prince is advocating for Google to provide better tools for blocking AI crawlers, noting that Gemini is already blocked by defa ...