Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Catch up on select AI news and developments from the past week or so (in no particular order): Microsoft turns 50 and announces major Copilot upgrades. During its 50th anniversary, Microsoft unveiled ...

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple Unveils 'Apple Intelligence' with OpenAI Partnership. Apple announced a partnership with OpenAI to ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google's dominance. Apple is reportedly exploring ...

Catch up on select AI news and developments from the past week or so (in no particular order): Microsoft's New Azure AI Tools Enhancements: Microsoft has bolstered Azure AI with new features aimed at ...