Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more ...

If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This gives marketers an advantage as they ...

Why are customer journey maps useful for marketers? Customer journey maps contain a wealth of information for marketers. With this information, marketers can build better experiences and make deeper ...

Brand trust is the most valuable asset your company owns Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.

How cognitive biases shape email engagement Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced ...

To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.

Generative engine optimization: What you need to know GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.