Apple's iPhone 17 event is set to run on Tuesday, September 9. That means we should finally get the skinny on the presumed iPhone 17 lineup — including the ultra-thin iPhone 17 Air — in less than a week. (In the meantime, we have a breakdown of how you can watch the iPhone 17 launch .)

Apple’s annual iPhone showcase is coming up. Here’s what to keep an eye out for this year. Apple holds several events throughout the year, but none is as vital to the company’s bottom line as its annual one in September.