The conditional logit model is a multinomial logit model that permits the inclusion of choice-specific attributes. This article shows that the conditional logit model will maximize entropy given a set ...

Logit models have been widely used in marketing to predict brand choice and to make inference about the impact of marketing mix variables on these choices. Most researchers have followed the ...

R. P. Batley, J. P. Toner, M. J. Knight, A MIXED LOGIT MODEL OF U.K. HOUSEHOLD DEMAND FOR ALTERNATIVE-FUEL VEHICLES, International Journal of Transport Economics ...

Estimation of demand is at the heart of many recent studies that examine questions of market power, mergers, innovation, and valuation of new brands in differentiated-products markets. This paper ...