InMarket reviewed the mobile location data from more than 50 million U.S. consumers to see where users, when divided by generation, shop most frequently as well as which businesses over-index by ...

Recently, Professor Ghose spoke with Ben Plomion, CMO of Chango, to discuss use of data and consumer preference in the age of digital advertising.

Many businesses in the past few years have transitioned to think mobile first, quickly realising the dramatic shift in consumers' digital media consumption. As business strategies realign, the drive ...

Calculating how much data you need can be a bit of a minefield, so here we look at how internet data works and how to assess how much data you really need.

Abstract We examine businesses’ choices of mobile platforms – iOS and Android – contrasting firms in the U.S., India, and Japan. Using Crunchbase® data on startups seeking external funding ...