Facebook evolved what used to be called its Server-to-Server API into the Conversion API that lets ad buyers send offline and web events from their server directly to Facebook so they can track what ...

Facebook’s Pixel and modeled tracking has improved greatly in the past year but still isn’t perfect. If you have the Conversion API set up, you will get better results.

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Now, you have to give yourself a better chance of converting them by staying top of mind. How you do this? By using one of the most undervalued and underused tactics around — Facebook Pixel ...