Your Web site can be an ideal means for gathering such customer information and making personalized offers based on that data. To do this, you'll need a personalization ...

In this article we’ll look at how web personalization can create repeat customers, and how relevant engagement can transform into loyalty to your brand.

Jones’ report — Web Personalization: How big (and small) companies are increasing conversions and boosting retention — is available now for $299, or free with your VB Insight subscription.

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In ...

While many schools are still struggling to adapt, higher education is getting friendlier, more helpful, and more valuable than ever before.

Today, personalization has become key to being able to attract and retain customers. Companies are spending a lot of time and money in providing a personalized experience for their web users. They ...

Arizona-based, Persosa closes $550K seed round to expand web personalization platform offerings.

So rather than being innovative, the personalization trend is proving to be corrosive. It's ruining search--and research--on the Web.

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...