"We need more leads, more business." If you are in digital marketing, a request like this is very familiar. Your initial instinct may be to dive into ad campaigns and SEO. However, experience has ...

Your website’s design is crucial to your online presence and digital marketing strategy. A well-made website conveys professionalism. By presenting clear, consistent and easy-to-find information, your ...

I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, the Poynter Design/Graphics folks and Jon Dube’s ...

In an ideal world, the web would have a built-in identity solutions – websites would automatically know who you are when you arrive. In the real world, however, almost every website has its own sign ...