One of the key functions of the human visual system appears to be its ability to filter out distractions. Our brains are constantly challenged to pick out critical information that exists within a ...

How 'information' can be defined independently of the meaning of a message - and how the visual system and the brain take advantage of this in order for you to see.

Graphic Design - What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the ...

During her training in anthropology, Dorsa Amir, now at Duke University, became fascinated with the Müller-Lyer illusion.

The visual system is probably the best understood part of the brain. Over the past 75 years, neuroscientists have assembled a detailed account of how light waves entering your eyes allow you to ...

Hallucinogenic drugs come in many forms and have unpredictable effects on the visual system that optometrists should be aware of, according to speakers at Optometry’s Meeting. People may use ...

Famous works of abstract art achieve popularity by using shapes that resonate with the neural mechanisms in the brain linked to visual information, a psychologist has discovered.

By studying the visual system of an octopus, University of Oregon researchers hope to understand how its brain organization compares to that of humans and other vertebrates. Their results could ...

An optical illusion is proof that you don't always see what you think you do -- because of the way your brain and your entire visual system perceive and interpret an image.

How that visual “clutter” affects visual processing in the brain, however, is not well understood. In a new study published Oct. 22 in the journal Neuron, Yale researchers show that this clutter ...

The visual system is probably the best understood part of the brain. Over the past 75 years, neuroscientists have assembled a detailed account of how light waves entering your eyes allow you to ...