Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple's new ad targeting rules to shave $30 million ...

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Unity Software offered advertisers a workaround to avoid losses from Apple's iOS 14 App Tracking Transparency, but it didn't work and company shares are now down 37%. Apple's App Tracking Transparency ...

More expensive in-app purchases According to another report, App Tracking Transparency has resulted in an increase in In-App Purchase pricing overall, due to a large dip in advertising effectiveness.

The latest version of Apple's mobile operating system — iOS 14.5 — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first ...

App tracking transparency may be the most consequential privacy update added to iPhones in some time. It ensures that any app must ask you for permission before tracking your activity outside of its ...

App Tracking Transparency (ATT) forces apps on Apple devices to ask your permission before tracking your activity across other apps and websites. Many apps will track things like your current location ...

App tracking transparency may be the most consequential privacy update added to iPhones in some time. It ensures that any app must ask you for permission before tracking your activity outside of its ...

The latest version of Apple’s mobile operating system — iOS 14.5 — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first ...