Web Analytics Scorecards–a CMO’s Best Friend A scorecard is a great way to show progress on tactics and hold your team accountable. Here’s what yours should look like.

For example, reducing the level of customer service may boost current earnings, but the balanced scorecard approach would also take into account potential loss of future earnings due to poor ...

For example, if your balanced scorecard reports only the number of training hours completed by your employees, that may not reflect how many employees are ready to move into leadership roles.

Examples include the turnover rate among staff members, the difference between the district’s budget and expenses, and the number of teachers who have been trained in new strategies.

Many firms and third parties have scorecards to evaluate ESG compliance. Here's how to judge for yourself.

In one scorecard example, a retail chain saved more than 13 million pounds (6,500 tons) of CO2 entering the atmosphere in 2015 through its partnership in Petoskey’s closed-loop recycling program. The ...

Avastin was first approved for colorectal cancer, and has better overall survival data in that disease; the scorecard examples the journal article presented didn't go into that field.