From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the platform.

Roblox Studio head Stefano Corazza has opened up about accusations of young developer exploitation on its platform, saying that the opportunity Roblox gives its teenage creators is “a gift.” ...

The Roblox game based off of 2024's "Beetlejuice Beetlejuice," which included a virtual Fandango box office where players could purchase movie tickets, lifted theater release awareness and intent ...

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.