Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences.

Bespoke “Stranger Things” clothing serves as rewards, while players who complete the game unlock a trailer that teases H&M’s fall plans for Loooptopia. The Roblox pop-up demonstrates how retailers ...

"Roblox" knows that covering all player interests will give them more options to choose what to play. If you grew up watching ...

First-ever gaming activation from America's egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes. Featured in popular Roblox obby (obstacle-course) games ...

Walk, walk, fashion, baby! Lady Gaga recently joined her Little Monsters in the chic virtual world of Roblox’s Dress to Impress game, where she apparently teased her upcoming song “Dead Dance” while ...

This mother may have just given parents permission to pop up on their kids on Roblox. Comedian and Chicago mom ChaCha Watson recently went viral after posting her strategy for contacting her 11 ...