Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

For Roblox, such in-game ads offer an opportunity for its thousands of independent game developers to earn extra cash for their free-to-play games by allowing in-game ads.

Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.