Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

"By helping Claire's bring ShimmerVille to life in Roblox, we are pushing the boundary of what was thought to be possible," said Zachary Letter, Chief Executive Officer, Wonder Works Studio. "We ...

Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand's purpose of empowering self-expression and personal style, according to a ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a ...

Visitors to Claire’s new Roblox space will be able to buy virtual clothing and accessories, the physical versions of which are also available at the brand’s brick-and-mortar stores.

Claire Sweeney has warned parents of the dangers of online gaming site Roblox after her son Jaxon was targeted by online thieves. The actress, 51, took to Twitter on Monday to issue a stark ...

There are rumors circulating that Roblox will be banned on Sept. 1? So is Roblox actually shutting down? Here's the truth and ...

Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand's purpose of empowering self-expression and personal style ...

"Claire's has a long-standing history and passion for emerging culture. Our consumers sit at the intersection of the physical and digital spaces, and by creating a footprint in Roblox and bridging ...