The Lamborghini Lanzador has made a virtual debut on the Roblox gaming platform, years before the electric SUV's physical launch.

The fastest growing age group on the Roblox platform is 17 to 24 years old. Visitors can discover the futuristic design and technology of the Lanzador years before it even hits the streets.

The company's premium Lamborghini brand just sold three digital items on Roblox(NYSE: RBLX) for 1,500,000 Robux each -- Robux is the in-game currency.

Golden Bullhead, a limited-edition Roblox UGC, stands as one of the rarest accessories in the metaverse. This exclusive hat was released as part of the Lamborghini Lanzador Lab experience on ...

Lamborghini Lanzador Lab, as the name suggests, is a Roblox experience centered on the Italian luxury sports car supergiant.

The company's premium Lamborghini brand just sold three digital items on Roblox (RBLX 1.24%) for 1,500,000 Robux each -- Robux is the in-game currency. Lamborghini's digital items swiftly sold out ...