We can be with them at crazy hours of the day now or during more private moments." Dig Deeper: How to Write a Customer Survey How to Conduct Qualitative Market Research: Analyze the Collected Data ...

Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal scale ...

Qualitative research in dentistry This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ...