A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in right now. As marketing leaders, it's an incredibly difficult time to direct our teams. Everyone is struggling to ...

A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in right now. As marketing leaders, it's an incredibly difficult time to direct our teams. Everyone is struggling to ...

Maintaining fruitful conversations with customers comes down to ensuring communication is flowing both ways.

3. Make the customer the hero of the story. When someone tells me they completed their estate plan, I celebrate them—not us.

The problem with customer conversations is that they are often not seen as instrumental to customer conversions, which are the bread and butter of a business. Instead, they are considered ...

Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices.

KEANE: All of this - making the customer service representative your ally, separating the person from the problem, showing your appreciation - helps set policies and rules aside so you can solve ...

The way you open a conversation with a customer determines whether or not you'll make the sale. Do you know what works?

How To Create Instant Conversations With LinkedIn Prospects LinkedIn recently unveiled a new feature that makes engaging with prospective customers, investors or potential employers easier than ever.

Starting Sales Conversations for Tellers. Bank tellers do more than process financial transactions. An institution can gain revenue when tellers start sales conversations with customers. The ...