Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.

How to Develop Your PPC Strategy A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

Stay ahead of the curve in 2024 with these effective PPC strategies for B2B businesses. Learn how to navigate changes in AI and data privacy.

Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.