Discover quantitative and qualitative data skills to improve decision-making and apply your knowledge effectively in today's fast-paced business world.

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Robert Adcock, David Collier, Measurement Validity: A Shared Standard for Qualitative and Quantitative Research, The American Political Science Review, Vol. 95, No. 3 ...