Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Google Analytics tracks visitor and keyword information on your website, giving you valuable insight into viewing and search habits. Installing Google Analytics into a WordPress-driven website is easy ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites. I am also told Google added this for ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

WordPress announced today that they are treating Google's new FLoC tracking technology as a security concern and may block it by default on WordPress sites. In response, Google introduced a new ad ...

Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score. A good sales funnel includes other means of ...